Privacy Policy
This privacy policy describes how your personal information is collected, used, and shared when you visit or make a purchase from playbirdy.com ("Website").
PERSONAL INFORMATION When you visit the website, we automatically gather certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the website, we collect information about individual web pages or products you view, the websites or search terms that brought you to the website, and how you interact with the site. We refer to this automatically-collected information as "Device Information."
We gather Device Information using the following technologies:
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"Cookies" are data files placed on your device or computer, often containing an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
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"Log files" track actions on the website and gather data, including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
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"Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the website.
When you make a purchase or attempt to make a purchase through the website, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."
When we talk about "Personal Information" in this privacy policy, we are referring to both Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION? We generally use the Order Information we collect to fulfill any orders placed through the website (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
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Communicate with you;
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Screen our orders for potential risk or fraud; and
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In accordance with the preferences you have shared with us, provide you with information or advertising related to our products or services.
We use the Device Information we collect to screen for potential risks and fraud (specifically your IP address), and more generally to improve and optimize our website (for example, by generating analytics about how our customers browse and interact with the website, and to evaluate the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION We share your Personal Information with third parties to help us use your Personal Information, as described above. For instance, we use Shopify to power our online store— you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the website — you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We might also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.
BEHAVIORAL ADVERTISING As described above, we use your Personal Information to offer you targeted advertisements or marketing communications we believe may interest you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt-out of targeted advertising by using the links provided below: